Scribalo

Our Services

Create effective contents to save time, effort and resources. Our main priority is to produce strategic contents that engage the right audience. That is why we follow this process in order to know which is the best path to follow:

Analysis And Target Setting
Buyer Persona Study
Keyword Research
Content Strategy & Planning
Content Creation

The first thing is to get to know you.

We meet with you to understand your needs, understand how your business works, your products or services and your customers. To create content you need to have a clear direction and well-defined goals.

That’s why we ask a lot of questions so that we can set the best objectives to work towards.

The Buyer Persona is a tool that gives us information to communicate with customers effectively. It is the elaboration of your ideal customer with in-depth interviews with potential customers, current customers and even those who have discarded you.

It will tell us what they want, what they are looking for, why they buy a product or service, their barriers and priorities in a decision.

Learn about the study at:The Reasons for Making a Buyer Persona: What It Is and What It Isn’t

You have to be where your customers are.

To be found you have to know how your customers search on the Internet, what your competition is doing and the best way to stand out.

Keyword research provides the tools for your content to get better positions in search engines. It will give you the words you need to work on SEO in each of your texts.

We plot the way forward with the routes and means available.

We have all the information we need. Now we have to organize it and match your interests with those of your clients. We already have the destination, now we have to plan the way.

In this step the style guide and the content plan are elaborated with all the detailed information of what is going to be published during the year. It is a flexible document that prevents loss of time and improvisation.

All we have to do is follow the proposed plan and start creating. Blog articles, images for social networks, videos, infographics, podcasts, newsletters and the formats that best suit our strategy.

Once created, the publication, measurement and monitoring are part of this continuous process that allows us to know the reach of our content.

First of all, we need to learn about you.

We meet you to understand your needs, your business, your products and/or your services. Creating content needs a clear direction. That is why we ask a lot of questions so that we can set the right goals.

Understanding your customers is the next step.

The Buyer Persona tells you how and where to communicate with your audience. We conduct interviews with current and potential clients to find out their needs, purchase reasons, barriers and priorities.

You must be where your customers are.

To be found you must know how people search the Internet and what your competitors do. Keyword research helps to improve your position in search engines. Research topics and words to work on your site's SEO.

We chart the path with the best means.

We organize the information matching it with your interests and those of your clients. We prepare a style guide and an annual content plan. A flexible document that will save you time and improvisation.

We put our plan into practice.

We start creating according to the plan. Articles, images, videos, infographics, podcasts, newsletters and all the formats of your strategy. Then we measure to reinforce the content.

THE 3 PILLARS TO CREATE CONTENT

Customer Research

Because your customers are our customers, we want to get to know them

Request a proposal

To understand your potential customers is the first step to start the process of creating contents. It is important that you know what their priorities are, what they want, where they are, how they research and much more. This is the beginning of the path to attract them to your products or services.

Main Studies

  • Buyer Persona
  • Empathy Map
  • Keyword Research

Main Studies

  • Buyer Persona
  • Empathy Map
  • Keyword Research

To understand your potential customers is the first step to start the process of creating contents. It is important that you know what their priorities are, what they want, where they are, how they research and much more. This is the beginning of the path to attract them to your products or services.

Because your customers are our customers, we want to get to know them

Request a proposal

Content Strategy

Key Areas

  • Goals Definition and planning
  • Elaboration of a Style Guide
  • Selection of topics and Editorial Calendar

Finding time to create content and making it interesting for your customer is not an easy task. We know it. That is why you should have a strategy that lead the way so you do not deviate from your goal. It also helps to be more efficient and to know to whom, where, when and how to publish.

With a clear direction, you will always succeed

Request a proposal

With a clear direction, you will always succeed

Request a proposal

Finding time to create content and making it interesting for your customer is not an easy task. We know it. That is why you should have a strategy that lead the way so you do not deviate from your goal. It also helps to be more efficient and to know to whom, where, when and how to publish.

Key Areas

  • Goals Definition and planning
  • Elaboration of a Style Guide
  • Selection of topics and Editorial Calendar

Content Creation

Behind the creation of the best ideas there is always a process

Request a proposal

An ongoing process in which your content is tailored to the channel where your customers are. To the formats that engage them and the information they need. Everything can be improved and that is why all publications shall be monitored.

Must-Do

  • Creation of content by format and type
  • Adaptation to channels
  • Measurement and adjustment

Must-Do

  • Creation of content by format and type
  • Adaptation to channels
  • Measurement and adjustment

An ongoing process in which your content is tailored to the channel where your customers are. To the formats that engage them and the information they need. Everything can be improved and that is why all publications shall be monitored.

Behind the creation of the best ideas there is always a process

Request a proposal
  • Blog articles
  • Images
  • Newsletters
  • Videos
  • Infographics
  • Games
  • Podcasts
  • E-books
  • Case studies
  • Product pages
  • Testimonials