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Our Services

Black pencil dissolving into letters

Our Services

Create effective contents to save time, effort and resources. Our main priority is to produce strategic contents that engage the right audience. That is why we follow this process in order to know which is the best path to follow:

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1
Analysis and Target Setting
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2
Buyer Persona Research
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3
Keyword Research
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4
Content Strategy & Planning
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5
Content Creation
ANALYSIS AND TARGET SETTING

Diagram of objectives with arrow and graph ObjectivesFirst of all, we need to learn about you.

We meet you in order to understand your needs, how your business, your products, your services and your customers work. For the creation of content, it is necessary to have a clear direction and well-defined goals.

That is why we ask a lot of questions so that we can set the best goals to work for.

BUYER PERSONA RESEARCH

Magnifying glass with person file in black and grey

Now it is the turn to learn about your customers.

The Buyer Persona is a tool which provide us with information for communicating with customers effectively. It is the drafting of your ideal customer with in-depth interviews to potential and current clients, and even those who have discarded you.

It will tell us what does he want, what does he look for, why does he buy a product or service, his barriers and priorities in a decision.

Learn more about this study in: Reasons To Create A Buyer Persona: What It Is And What It Is Not.

KEYWORDS RESEARCH

Magnifying glass with key and graphic

You must be where your customers are.

In order to find you, you have to know how your customers search the Internet, what your competitors do and the best way to stand apart from them.

The Keywords Research provides with the tools so that your contents achieve the top positions in search engines. It will produce the necessary words to work the SEO in all your texts.

STRATEGY AND CONTENT PLAN

Chess on puzzle pieces

We chart the path with the available means and routes.

We have all the information we need. Now, it is necessary to organize it and match your interests with those of your customers. We have the destination, now it is time to plan the way forward.

In this step, the style guide and the content plan are elaborated with all the detailed information of what is going to be published over the year. It is a flexible document that prevents time wasting and improvisation.

CONTENT CREATION

Black and white pencil and light bulb

Now, what we have to do is to put into practice everything we know.

We just have to follow the proposed plan and start creating. Blog articles, images for social networks, videos, infographics, podcasts, newsletters and the formats that best suit our strategy.

Once created, the publishing, measuring and following-up are part of this ongoing process that show us the scope of our content.

ANALYSIS AND TARGET SETTING

Diagram of objectives with arrow and graph Objectives

First of all, we need to learn about you.

We meet you in order to understand your needs, how your business, your products, your services and your customers work. For the creation of content, it is necessary to have a clear direction and well-defined goals.

That is why we ask a lot of questions so that we can set the best goals to work for.

BUYER PERSONA RESEARCH

Magnifying glass with person file in black and grey

Now it is the turn to learn about your customers.

The Buyer Persona is a tool which provide us with information for communicating with customers effectively. It is the drafting of your ideal customer with in-depth interviews to potential and current clients, and even those who have discarded you.

It will tell us what does he want, what does he look for, why does he buy a product or service, his barriers and priorities in a decision.

Learn more about this study in: Reasons To Create A Buyer Persona: What It Is And What It Is Not.

KEYWORDS RESEARCH

Magnifying glass with key and graphic

You must be where your customers are.

In order to find you, you have to know how your customers search the Internet, what your competitors do and the best way to stand apart from them.

The Keywords Research provides with the tools so that your contents achieve the top positions in search engines. It will produce the necessary words to work the SEO in all your texts.

STRATEGY AND CONTENT PLAN

Chess on puzzle pieces

We chart the path with the available means and routes.

We have all the information we need. Now, it is necessary to organize it and match your interests with those of your customers. We have the destination, now it is time to plan the way forward.

In this step, the style guide and the content plan are elaborated with all the detailed information of what is going to be published over the year. It is a flexible document that prevents time wasting and improvisation.

CONTENT CREATION

Black and white pencil and light bulb

Now, what we have to do is to put into practice everything we know.

We just have to follow the proposed plan and start creating. Blog articles, images for social networks, videos, infographics, podcasts, newsletters and the formats that best suit our strategy.

Once created, the publishing, measuring and following-up are part of this ongoing process that show us the scope of our content.

The 3 Pillars To Create Content

Customer Research

To understand your potential customers is the first step to start the process of creating contents. It is important that you know what their priorities are, what they want, where they are, how they research and much more. This is the beginning of the path to attract them to your products or services.

Because your customers are our customers, we want to get to know them
  • Main studies

    • Creation of the Buyer Persona
    • Draw up the Empathy Map
    • Keyword Research
  • Key Areas

    • Goals Definition and planning
    • Elaboration of a Style Guide
    • Selection of topics and Editorial Calendar

Content Strategy

Finding time to create content and making it interesting for your customer is not an easy task. We know it. That is why you should have a strategy that lead the way so you do not deviate from your goal. It also helps to be more efficient and to know to whom, where, when and how to publish.

With a clear direction, you will always succeed

Content Creation

In this ongoing process, it is essential to create your contents tailored to the channel where your clients are, with the formats that engage them and the information they need. Everything can be improved and that is why all actions shall be monitored.

Behind the creation of the best ideas there is always a process
  • Must-do

    • Creation of content by format and type
    • Adaptation to channels
    • Measurement and adjustment
  • Blog articles
  • Images
  • Newsletters
  • Videos
  • Infographics
  • Games
  • Podcasts
  • E-books
  • Case studies
  • Product sheets
  • Testimonials