About Us
We are a group of professionals who work under the Scribalo brand. We share the same values and the philosophy of work. And the wish to help small and medium-sized companies to engage potential clients through content.
We know what it's like to be a small business with big goals and we understand the challenges you face with your brand. That's why we want to give you the dedication you deserve.
OUR BEGINNINGS
About me
I am Elizabeth Castillo
The initiator of the idea of Scribalo. The one who combined my over 15 years in research, communication and marketing, with my passion for reading, writing and creating.
And here I am now, travelling the path of words. Taking advantage of my experience working for multinationals of telecommunications, consultancy, real estate and consumer goods, to help you in your path through contents.
If you would like to learn about my professional career, please click below to see my profile at LinkedIn.
Scribalo emerged from a process of transformation and change that began in Berlin and took shape in Madrid in 2018. It emerged from the observation of trends and the search for opportunities whose path included words, images and sounds.
A path of trial and error, that gradually, proved that being small required something else: focusing and specialising. Not everything can be done. It is important to know what to do. And that is how the passage of Scribalo through the path of contents and stories began.
The reason for Scribalo
Everything rests on the written word. Articles are full of them, images contain them implicitly, and videos and podcasts start with a script. That is why we write words that turn into images, sounds, letters and symbols that tell stories.
Scribalo is a play on words, a combination of the Spanish and Latin words, writing, screening and Scribe. It is based on the idea of a Scribe; whose job was to write out by hand what others wanted to communicate. We also sift and select the topics, audiences and channels.
We want to help you attract potential customers to your brand, creating contents for websites, blogs and social networks that suit the interests of your clients.
Why Create Contents?
Positioning
So that you improve the search engine positioning
Recognition
So that they learn about your brand
Loyalty
So that you retain your customers
Image
So that your brand image improves
Growth
So that you engage more potential customers through contents