Reasons to create a Buyer Persona: What it is and what it is not
The Buyer Persona is a very useful tool for marketing, sales and innovation....
07 May, 2020
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Our Blog
Our Blog
We want to fill your life of ideas and knowledge, that is why we present you Scribablog. Here you will find content on innovation, content marketing and reinvention. There are articles, videos, infographics, interviews, interactive presentations and much more. Read us.
The contents of Scribablog
The Importance of Creativity in Innovation – Video
In the video we show you the importance of creativity in innovation processes...
18 May, 2019
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Innovation and creativity: Synectics and other methods
3 creative methods that help in the generation of ideas for innovation...
18 March, 2019
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Brainstorming and Six Thinking Hats: Creativity to innovate
Methodologies to innovate use creative techniques such as Brainstorming...
28 February, 2019
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Creativity is the spice of innovation
Successful innovations are the result of an integrated culture that boosts creativity...
13 February, 2019
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Why is It so Hard for us to Change? Change your Approach
Sometimes we wonder: Why do things keep repeating themselves?...
21 January, 2019
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Reinvention seen from the Myth: The Phoenix
The Phoenix is a very powerful symbol for humanity. What is its origin?...
21 December, 2018
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Fourth Mistake in Innovating: immobilism due to success
One of the most frequent mistakes is made as a result of the success of...
20 November, 2018
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Third Mistake: Creating Products from the Company’s Perspective
Companies create products with their needs in mind and not those of the customer. This...
15 November, 2018
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Second Mistake in Innovating: Not renewing corporate culture
Failing to adapt the corporate culture to the innovation process is a frequent failure. Staff...
14 November, 2018
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