Illustration about the basis of creativity

The Importance of Creativity in Innovation – Video

Creativity is a key ingredient in every innovation process. Many companies tend to confuse creative processes with the implementation of disorganized techniques to generate group ideas and that is why they tend to fail.

In this video we show you the importance of creativity in innovation processes.

Do you want to know more about creativity and innovation?

If you’re interested in delving deeper into this topic, I recommend you read our series of articles on creativity and creative methods:

  1. Creativity is the spice of innovation
  2. Brainstorming and Six Thinking Hats: Creativity to innovate
  3. Innovation and creativity: Synectics and other methods

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