Content Marketing
Keyword research and the words’ role by function
Keyword research analyzes words by their function. Here we explain it.
07/06/2022
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Content Marketing
Content Marketing
Why should I identify the brand’s territories?
Brand territories define our brand’s space of action.
11/02/2022
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Content Marketing
The Elements of the Editorial Calendar: Complete the Puzzle
Prepare an editorial calendar that reflects your entire content strategy.
29/08/2021
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Content Marketing
Failing to make a content plan is playing the hangman’s game
Plan your content to achieve the objectives you set for the company.
29/07/2021
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Content Marketing
Reasons to create a Buyer Persona: What it is and what it is not
The Buyer Persona is a very useful tool for marketing, sales and innovation.
07/05/2020
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