Content and Audience Analysis

We carry out an analysis of the target audience you want to reach. The purpose is to understand their habits and needs in order to provide them with more interesting and useful content to draw their attention towards your brand. Our analyses are based on three key aspects: the market and your position in it, your customers, and your competition.

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  1. We study your target audience using different qualitative and quantitative market research techniques to determine what your customers are interested in, how they look for information, and their concerns, needs, and habits and motivations.

  2. We analyse all your current and past communications to identify changes and improvements in your editorial line, structure, tone, distribution channels, etc. All this without ever losing sight of search engine positioning.

  3. We carry out an analysis of your competitors and the market, evaluating their communication and content to visualize other approaches and establish a benchmark for your communications.

If you have any questions or require information about our services, you can get in touch with us by filling out the contact form or by e-mailing us at info@scribalo.com