Reasons to create a Buyer Persona: What it is and what it is not
The Buyer Persona is a very useful tool for marketing, sales and innovation....
07 May, 2020
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Latest Post
The Importance of Creativity in Innovation – Video
In the video we show you the importance of creativity in innovation processes...
18 May, 2019
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Innovation and creativity: Synectics and other methods
3 creative methods that help in the generation of ideas for innovation...
18 March, 2019
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Brainstorming and Six Thinking Hats: Creativity to innovate
Methodologies to innovate use creative techniques such as Brainstorming...
28 February, 2019
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Why is It so Hard for us to Change? Change your Approach
Sometimes we wonder: Why do things keep repeating themselves?...
21 January, 2019
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Reinvention seen from the Myth: The Phoenix
The Phoenix is a very powerful symbol for humanity. What is its origin?...
21 December, 2018
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Fourth Mistake in Innovating: immobilism due to success
One of the most frequent mistakes is made as a result of the success of...
20 November, 2018
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Third Mistake: Creating Products from the Company’s Perspective
Companies create products with their needs in mind and not those of the customer. This...
15 November, 2018
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Second Mistake in Innovating: Not renewing corporate culture
Failing to adapt the corporate culture to the innovation process is a frequent failure. Staff...
14 November, 2018
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First Mistake: Excessive focus on the financial side
Companies invest in innovations with low financial risk that bring about little change. In order...
13 November, 2018
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