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The Buyer Persona is a very useful tool for marketing, sales and innovation....

07 May, 2020 / 0 Comments

In the video we show you the importance of creativity in innovation processes...

18 May, 2019 / 0 Comments

3 creative methods that help in the generation of ideas for innovation...

18 March, 2019 / 0 Comments

Methodologies to innovate use creative techniques such as Brainstorming...

28 February, 2019 / 0 Comments

Sometimes we wonder: Why do things keep repeating themselves?...

21 January, 2019 / 0 Comments

The Phoenix is a very powerful symbol for humanity. What is its origin?...

21 December, 2018 / 0 Comments

One of the most frequent mistakes is made as a result of the success of...

20 November, 2018 / 0 Comments

Companies create products with their needs in mind and not those of the customer. This...

15 November, 2018 / 0 Comments

Failing to adapt the corporate culture to the innovation process is a frequent failure. Staff...

14 November, 2018 / 0 Comments

Companies invest in innovations with low financial risk that bring about little change. In order...

13 November, 2018 / 0 Comments