Reasons to create a Buyer Persona: What it is and what it is not
The Buyer Persona is a very useful tool for marketing, sales and innovation....
The Buyer Persona is a very useful tool for marketing, sales and innovation....
In the video we show you the importance of creativity in innovation processes...
3 creative methods that help in the generation of ideas for innovation...
Methodologies to innovate use creative techniques such as Brainstorming...
Sometimes we wonder: Why do things keep repeating themselves?...
The Phoenix is a very powerful symbol for humanity. What is its origin?...
One of the most frequent mistakes is made as a result of the success of...
Companies create products with their needs in mind and not those of the customer. This...
Failing to adapt the corporate culture to the innovation process is a frequent failure. Staff...
Companies invest in innovations with low financial risk that bring about little change. In order...